Selling the Tradwife Dream (and So Many Supplements) with Jo Piazza

Unladylike

Unladylike Media

Society & Culture, Body Politics, Media Analysis, Feminism, Beauty Standards, Cultural Commentary, Gender, Womens Rights, Internet Culture, Personal Journals, Patriarchy, Intersectionality, Philosophy, Comedy

4.8 • 3.7K Ratings

🗓️ 8 July 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bestselling author Jo Piazza (Under the Influence) and Cristen don their milkmaid dresses to talk tradwives, elusive tradhusbands and the hustle. From homeschooling curriculum to MAHA-approved supplements, tradwife influencers are serving up a fantasy of submission—and becoming breadwinners while they’re at it. Jo unpacks why it's so lucrative, the research behind her new tradwife thriller Everyone Is Lying to You, the pink-pilled pipeline pulling women rightward, and the prairie-core dream versus generational wealth realities.

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Transcript

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0:00.0	Bookshop.org is a co-op benefiting indie bookstores in the U.S.
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0:40.1	love. Since 2020, Bookshop has raised more than $38 million for independent bookstores.
0:47.4	So next time you need something to read, go to bookshop.org and use code unladylike for 10%
0:53.8	off. While you're there, you can even get yourself a copy of the book,
0:57.6	Unladylike, a field guide to smashing the patriarchy and claiming your space. Now 10% off with code on
1:03.9	ladylike at bookshop.org. I have somehow become the world's leading expert on Tradwives,
1:10.1	which was completely unexpected, but I'll take it.
1:40.8	Hello and ladies, trad, chads. I am Kristen Conger, and I do have some quick housekeeping, not to be too on the nose.
1:45.8	Skip ahead one minute if you've ever left a one-star podcast review along the lines of the house spent the first minute promoting herself and I hate her voice and I get care
1:51.2	less. Yeah, just pop ahead. I'm going to take a minute and catch up with y'all. This is a bonus
1:59.5	episode. I'm so excited to bring it to you all. But also thank you to
2:04.7	everyone who listened to this spring's Gender War Games miniseries. I hope y'all enjoyed that
2:12.6	as much as I did getting to talk to all of our genius guests on that one. Now, if you have not listened
2:20.3	in a long time, you might not know. I stopped making unladylike as a weekly free feed podcast
2:27.5	at the end of last year. I'm a one-person production team. I just had to create space for myself and also for trying new feminist approaches to things like conspiracy she wrote podcast.
2:45.8	Out now, available to listen everywhere.
	...

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