Selling the Chilean Miners' Story; Ads Target Personality
The Business
KCRW
4.6 • 676 Ratings
🗓️ 17 January 2011
⏱️ 29 minutes
🧾️ Download transcript
Summary
During their two-month ordeal the 33 Chilean miners made a pact that they would stick together and sell the rights to their story as a group when and if they emerged. Now attorney Guillermo Carey, part of a team that's formed a corporation to sell their story, talks about setting up a fund to take care of miners' needs and strategy for selling the rights to the story for books, movies, video games and more. Plus, Mindset Media's Jim Meyer discusses how what you watch could reflect your personality and buying choices.
Transcript
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| 0:00.0 | From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business. |
| 0:07.1 | You listen, if you listen and learn, then you're going to be able to do anything you want. |
| 0:10.8 | This time. |
| 0:21.1 | This week. What's with him? Oh, I'm afraid he's gone Hollywood. |
| 0:24.1 | This week on the business, the story of the Chilean miners seems like natural fodder for Hollywood. |
| 0:30.3 | Now, they've formed a corporation that owns the rights to their story and they're poised to make a deal. |
| 0:35.6 | Plus, does your taste in television reveal your taste as a consumer? |
| 0:39.4 | But first, it's the Hollywood news banter. |
| 0:41.9 | Stick around. It's the business from KCRW. |
| 0:45.6 | You can imagine Hollywood. |
| 0:49.3 | Everything is really driven by making money. |
| 0:52.5 | What's with him? |
| 0:53.4 | When? |
| 0:54.0 | Oh, I'm afraid he's gone to Hollywood. |
| 0:57.2 | Hollywood. |
| 0:59.4 | I'm joined by my fellow banterer, John Horn of the Los Angeles Times. |
| 1:03.3 | Hello, John. |
| 1:04.4 | Hello, Kim. |
| 1:05.4 | So I'm just back from Holiday, and while I was gone, the Kennedy family, |
| 1:09.9 | and specifically I think Caroline Kennedy and Maria Shriver, showed that they still have considerable clout in the television world. |
| 1:18.1 | I think if anybody ever makes an unflattering miniseries about you and me, we want them in our corner because it does appear that they were able to get the history channel to drop this show. |
| 1:27.4 | A very expensive, I think, $30 million proposition miniseries made by a conservative, Joel Sernau, best known for 24. |
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