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The Indicator from Planet Money

Selling safety in the fight against wildfires

The Indicator from Planet Money

NPR

Business

4.79.2K Ratings

🗓️ 21 September 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

Wildfires are becoming more frequent and serious due to human-caused climate change. This is prompting a new industry focused on residential wildfire preparedness. Today, we consider the new technology addressing wildfire risk and the cost of protecting yourself.

Related Episodes:
Gambling, literally, on climate change (Apple Podcasts / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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Transcript

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0:00.0

NPR.

0:03.5

About five years ago, Penny Hegey and her family built a house on five acres in Montana.

0:17.4

And her backyard is the forest.

0:20.3

There's nothing better than the smell of pine trees on a hot summer day.

0:25.7

So there's lots of ponderosa pine, some spruce, and a lot of dead forest underneath

0:34.0

and a tremendous amount of thick duff.

0:36.8

Okay, so this sounds like a beautiful scene.

0:40.0

Duff, though, seems like forest jargon.

0:42.9

I had to Google it myself.

0:44.6

So it's kind of actually at the heart of what I'm here to talk about today.

0:48.7

Duff is like the stuff that sits on the forest floor, like pine needles that fall down.

0:53.9

Right, so organic debris, if there's a fire, I imagine this is going to smold her a lot.

0:59.0

Bingo.

1:00.0

Penny recently hired someone to do wildfire mitigation, like clear out the old wood and

1:05.6

underbrush that would catch really fast.

1:07.8

And this cost her $3,600.

1:11.1

She applied for a government grant to pay for this and never heard back.

1:15.3

If it was money to put out that you really didn't plan, you could, I mean, you could look

1:18.8

out there and forest and go, it's fine, you know, I don't really care, but it's important.

1:25.8

And what Penny's doing represents this big shift happening in America.

1:30.4

This is the indicator from Planet Money.

1:31.8

I'm Darian Woods.

...

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