Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

When we offer you the opportunity for you to submit questions that you'd like me to answer here on Daryon Daly,

we receive a lot of questions on how to be

more successful in selling. While you are and should be the expert at whatever you sell,

there are some foundational elements that do make all the difference in the world in how successful

your sales approach will be. Over the next few days, I will give you a three-point framework

for that foundation.

The first point is to know what your job is with respect to selling. Now, you might be thinking,

well, my job is to sell, Darren. Duh. Well, no, not quite. There are three parts to your job

description in selling. Let's go through them one by one so that you are clear. The first one is you are not telling people what to buy or what's to invest in. That is not

your job. Your job is only to help them decide, to help them decide for themselves. They are in

your store or on your webinar or across the table from you or on the phone with you for a reason.

There is something that they want.

And that is what you are there to help them figure out.

What do they really want?

And do you have what will help them?

Get it.

You are not a salesperson.

You are a decision consultant.

Here's number two on your job description.

It is connection.

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