4.6 • 606 Ratings
🗓️ 23 February 2012
⏱️ 28 minutes
🧾️ Download transcript
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.
Evan and three top executives discuss the curiosities of selling their expertise, knowledge the customer doesn't have. If consumers are in a state of relative ignorance, how can they shop around? What stops them getting ripped off? They also swap thoughts on religion in the workplace.
Joining Evan are Heather McGregor, managing director of headhunters Taylor Bennett; Rupert Soames, chief executive of mobile energy company Aggreko; Gavin Oldham, chief executive of retail stockbroker The Share Centre.
Producer: Ben Crighton Editor: Stephen Chilcott.
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0:00.0 | Thank you for downloading this podcast from the BBC. |
0:03.6 | In this edition of the bottom line, three top executives talk about everything from selling expertise and reputations to God. |
0:12.1 | Hello and welcome to the programme. |
0:14.4 | We're not talking to financial advisors, car mechanics, estate agents or lawyers today, but we will talk about them. |
0:20.6 | They, like so many people |
0:21.9 | in a modern economy sell specialist knowledge, but these are professions we often hear grumbles about. |
0:28.2 | So on our agenda today is the curious business of expert advice. And also, is there a place |
0:35.3 | for religion at work? But before any of that, let's first meet our guests. |
0:40.4 | And first up is Heather McGregor, who's managing director of the headhunters Taylor Bennett. |
0:45.2 | Not to mention, we should say, Heather, you're also author of the Financial Times' popular Mrs. Moneypenny column. |
0:51.0 | But let's talk about the business. |
0:52.7 | Yeah, so we are an executive search firm, a headhunter, the average person, and what we do is put people into jobs that people |
0:58.8 | don't want to advertise. And we are very low volume. We fill up less than 100 jobs a year. We |
1:03.3 | employ about 25 people and not a stone's throw from here. A hundred people a year, 25 staff, |
1:08.0 | that's like each member of staff helps recruit four people. |
1:13.2 | Yeah, it's a very lengthy process. |
1:15.0 | We are somewhere between a management consultancy and a private detective agency. |
1:19.4 | But your niche is the so-called investor relations business. |
1:22.9 | Our niche is communications people. |
1:24.7 | So we work for everybody from the Moe-Ibrahim Organization, |
1:27.9 | through to the Bill and Melinda Gates Foundation, |
1:29.4 | through to all sorts of public companies, |
... |
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