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Podcasting Made Simple

Selling Books Through Podcast Guesting | Jonathan Milligan

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 8 March 2022

⏱️ 17 minutes

🧾️ Download transcript

Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/165 What marketing trends are working today for authors? In this session, Jonathan Milligan shares five steps to selling more books through podcast guesting. You'll discover: Why you should create a free book funnel. How Jonathan earns $165.00 for every free book he gives away on podcasts. Why a "buyer" list is more important than an email list. If you're an author (or future author), this session explains how to sell mor...

Transcript

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0:00.0

You're listening to Podcasting Made Simple,

0:07.8

where we deliver weekly masterclass episodes

0:09.8

that help podcast hosts and podcast guests elevate their podcasting game.

0:14.1

I am your host, Alex San Felipe.

0:16.8

Today's episode features audio from a session of the latest PodPro's quarterly event.

0:21.2

To learn more about the speaker in this episode, along with other helpful resources, including

0:25.5

the video version of this episode and links to attend next quarter's event, please visit

0:30.1

podpros.com slash 165. And now please enjoy today's episode.

0:38.6

Dad, we need to talk.

0:41.2

Now, those are words no father wants to hear.

0:44.5

My daughter had my undivided attention.

0:47.8

It was last summer, and I was sitting down into the second inning of a New York Yankees

0:53.8

baseball game, and she came to me

0:56.4

with that loaded question. So first of all, what did I do? I paused the game. Don't you love the

1:02.7

fact that we can pause live sports now? And so I paused the game and I said, yeah, sure, what do you

1:09.4

got? And I was just gearing up myself to hear what was the question.

1:14.5

Where was this conversation going?

1:17.1

And then she said, what should I do next to build my online platform?

1:23.1

Well, first of all, when she asked that question, I was relieved because that question

1:27.2

could have went in a lot of different areas, right?

1:31.4

So just to give you a little bit of context, I am a full-time blogger. My name's Jonathan Milligan, and I've been blogging full-time online since 2011, podcasting since 2012.

1:42.9

And I've been an author and a speaker and a coach for these last several

...

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