Sell Your Book By Doing a Podcast Tour | Christine McAlister

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 21 June 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/180 Most authors have no idea how to successfully launch their book using podcast appearances. In this session, Christine McAlister will cover crucial components like: How much time do you need to do a podcast tour? How do you cover your key topics without sounding like you’re reading a script? What do you offer at the end of an interview? How do you identify the shows that will actually sell books? Get ready to learn 5 s...

Transcript

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0:00.0	You're listening to Podcasting Made Simple,
0:07.9	where we deliver weekly masterclass episodes
0:09.8	that help podcast hosts and podcast guests elevate their podcasting game.
0:14.2	I am your host, Alex San Felipe.
0:16.7	Today's episode features audio from a session of the latest PodPro's quarterly event.
0:21.3	To learn more about the speaker in this episode, along with other helpful resources,
0:25.2	including the video version of this episode and links to attend next quarter's event,
0:29.7	please visit Podprose.com slash 180.
0:33.1	And now please enjoy today's episode.
0:39.4	I had invested 18 months of my life and five figures of hard-earned money into writing my very first book.
0:50.6	The next level of my business felt like it was at stake.
0:54.9	And this was a business that I had started in honor of my late daughter.
0:59.4	It was a business that I was raising right alongside her little sister, who is now almost two.
1:06.3	I was finishing the book as we neared the deadline I had set for myself and had announced to the
1:12.9	world about when the book would be launched. No self-imposed pressure here on May 1st,
1:20.1	2018. That book quickly hit number one bestseller status. And I made my entire investment back
1:26.1	within a month, not to mention the ROI that I
1:30.1	continued to generate on the back of having a book.
1:33.6	Got a lot of questions about how I launched this book so successfully.
1:37.6	And as I reverse engineered the process to be able to teach it to others, I noticed that the
1:42.9	biggest thing I did to ensure its success was to
1:47.4	launch it with a strategic podcast book tour. Now, let's talk about you. Congratulations, a book is a huge,
	...

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