Sell SMB SaaS? He Generates $20m/yr using "Impossible" Outbound, Craver CEO

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 3 December 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Transcript

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0:00.0	You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:13.5	If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.
0:29.6	It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatska.com.
0:40.3	Hi, everyone. My name is Amin. I'm the CEO of Craver, the food tech startup working on SMBs.
0:45.3	And today what we're going to be talking about is the SMB SaaS Playbook and how you can go building a high-growth SaaS engine by bridging the gap between the enterprise and SMB tactics.
0:57.0	Over the next 20 minutes, this is what we're going to be looking at.
1:02.0	So one is let's have a look at the SMB SaaS landscape, why SMB SaaS is a gold mine of opportunity.
1:09.0	And what are the key differences between SMB SaaS is a gold mine of opportunity. And what are the key differences between SMB and
1:13.6	enterprise SaaS? And which one of those differences actually matter? We're going to be then looking
1:19.5	into bridging the gap between the two, how to adapt enterprise tactics when it comes to sales
1:26.0	and marketing to SMB SaaS. And the importance of diversification
1:31.8	when it comes to the sales and marketing tactics is specifically for SMBs. We're going to be talking
1:36.1	a little more about that. And of course, I're going to be sharing some of our tactics and
1:39.6	strategies and the practical tactics that you can implement to accelerate your growth today.
1:46.0	Now, why am I talking to you about this is because after an initial growth that we had,
1:54.0	we've been dealing with six consecutive quarters of stagnation.
2:00.0	We hit a wall in early in 2021 and we were not
2:05.2	growing anymore. Those six quarters were we were really trying a lot of
2:10.2	different tactics figuring out what's not working to be able to reignite our
2:16.2	growth and thankfully we were able to do that.
2:19.3	So those strategies that helped us reignite that growth
2:23.3	are going to be what we're going to be talking about today.
	...

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