Sell High-Ticket Offers by Writing Social Media Captions That Convert EP467
ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
Tiffany Carter
4.9 • 1.9K Ratings
🗓️ 30 November 2022
⏱️ 20 minutes
🧾️ Download transcript
Summary
Sample profitable caption template for you:
This probably goes without saying, but keep in mind there isn't any magical caption that will convert into cash if the foundations of your business aren't set up.
However, I have many business owners who come to be with the foundations set who are leading HEAVY MONEY on the table, by not knowing how to strategically create profitable content.
Digital content is a marketing strategy, not a business plan.
LET ME BREAKDOWN AN EXAMPLE of high-converting caption:
HOOK LINE: 80% of your mental bandwidth should be dedicated to this line. If you do grab their attention, they will never read or watch the rest of your message.
Ex. 98% of you are ignoring the most profitable content in social media.
RELATABILITY: Now you need to show your ideal client that you understand exactly where they are at…if people feel like you "get them" they will buy from you.
Ex. Let me guess, you're spending hours creating reels, writing captions, and making graphics while receiving little money in return.
It's starting to get old, isn't it? Making you dread content.
THE PROBLEM: Then point out what they are likely doing wrong, thinking, assuming, etc…
Ex. The issue is you're thinking, "posting a bunch of stuff consistently" is a profitable content strategy, and it isn't. This is why all of these influencers come to me with hundreds of thousands of followers and aren't making sh!t.
SOLUTION: What should they be doing differently? What behavior change, thought shift, or technique will make a big difference?
Ex. Your Instagram feed posts and fun viral reels are designed to expand your audience, and get in front of new people.
Your Instagram Stories are only shown to your existing followers. So while it may not seem as exciting because the numbers of views are far lower (1-2% of your audience size)…these are where your warm leads live.
> This is where the people are going to build a deeper relationship with you, and buy from you.
Treating your IG stories like an afterthought instead of a priority is like going to Mcdonald's after a 90-minute gym session.
WANT MORE GUIDANCE:
How can they learn more from you? How can they hire you? How can they get more help with the thing you mentioned?
Ex. I teach my exact frame-by-frame IG story strategy inside my famous ProjectME Posse Business Coaching Membership, which we are having the BIGGEST SALE OF ALL TIME for right now!!!
Get over $2000 in exclusive bonuses + $50 OFF your first month only a couple of days left!!! LINK IN BIO
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Get all the details + $2291 in exclusive bonuses here: ProjectMEwithTiffany.com/BlackFriday
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Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
Subscribe to Tiffany's FREE weekly digest, The Secret Posse, and get exclusive content you won't find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money-making tips.
Transcript
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| 0:00.0 | You'll be shocked when you hear this, but I can't tell you how many influencers that have come |
| 0:06.2 | to me with 200,000 Instagram followers. 500. I even had someone that had 1.1 million Instagram |
| 0:14.8 | followers and were on other platforms as well. And they're coming to me because they're not making |
| 0:20.8 | much money in their business. Just having followers isn't a strategy if it was these people would be |
| 0:27.6 | making a fortune. The people might be there, but I don't know. Are there followers buyers? Are they |
| 0:34.2 | just like random people just looking there to consume your content and be energy vampires and content |
| 0:40.8 | vampires? Most likely what it is is the type of content that's being put out is not being written, |
| 0:50.4 | is not being designed, is not being implemented or strategized with profit in mind. It's just whatever |
| 0:57.0 | they feel like posting, they're posting, and that's just not going to work. Now, there is no magical |
| 1:04.6 | caption that will convert into cash if these foundations of your business are not set up. However, |
| 1:10.8 | I have many business owners who come to me with the foundation set who are leaving heavy money |
| 1:17.5 | on the table by not knowing how to strategically create profitable content. So digital content is a |
| 1:24.4 | marketing strategy, not a business plan. You've got to have both. You're tired of hearing the |
| 1:28.9 | same old basic mindset and motivational fluff talk you've come to the right show. Welcome to |
| 1:35.0 | Project Me with Tiffany Carter the podcast where we dish on everything from managing that crazy |
| 1:40.1 | brand of yours to manifesting abundance to my straightforward actionable steps that will make |
| 1:46.2 | you major money online. Now, I'm not your typical multi-millionaire entrepreneur. It takes a small |
| 1:52.8 | village to keep my anxiety and depression in check. I'm inherently disorganized with an intense |
| 1:58.9 | obsession with office supplies. You're a girl here is a digital marketing content expert who's |
| 2:04.3 | generated over $200 million in sales. I promise by tuning in twice a week, you will get a much |
| 2:11.6 | needed refreshing dose of truth clarity and cash making advice. Now, let's get to it. |
| 2:21.2 | All right, so let's lay out step by step how to write basically a perfectly profitable |
... |
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