In today’s episode, we chat with Seline Shenoy. Seline is a Digital content creator - a writer, a podcaster, and a journalist. Seline will share with us a lot of ideas on how to explore our own creativity, how to produce, how to research, how to write and how to look for new channels to express that creativity.  

Seline is from Dubai, UAE, and has lived in the USA,  in Sweden, and has traveled to many countries across the world. Through these experiences, she has interacted with people from different countries, cultures, ethnicities, and different racial backgrounds.

These experiences have enabled her to understand different perspectives and really take it in and figure out where she sees herself on the whole broad spectrum of all these different backgrounds and worldviews. she was able to figure out what she could do to relate and build a rapport with people who were different from her.

What are some of the ways this can contribute to a person's creative process?

• Get out of your comfort zone, your social comfort zone, and reach out to people who are different from you. You will see that there are so many different ways to live and think in the world. By doing this, your creativity really gets stimulated.  
• the memorable interactions are with the people. Whenever you have the chance, interact with the people.

What about these different channels you use as a digital content creator that stimulates you to share these messages in so many different ways?

• I experiment a lot so I can get to see what are different ways that I can inform people about different aspects of the world. People take in information differently, I want to make sure I reach out to everybody and their media diet should not be a hindrance for me to convey this information.

Is there a protocol and a process you use no matter what the subject matter?

• First, it depends on how much you know about the topic, the less, you know, the more research you need to do.  After the research, you must figure out how can I craft this material in a way that people would resonate with it, what would make it palatable for them? What would make it interesting for them? And that requires you to understand who your readers are, who's consuming your content.
• Second, I always think about, what is my intention in writing this? What is it that I want people to take away from this piece? And that informs the approach that I take and the angle that I take on the topic

What are some of the considerations for you when you sit down to write for different readers in different places?

• I try not to use too much jargon, I try not to use too many, terms that are very specific to certain cultures, also I try to make it as culturally neutral as possible because I want to reach everybody. Additionally, I use examples and anecdotes that everyone can understand.

In summary, as a content creator, you must have a thick skin because sometimes, you get rejected, so you must get creative about how you reach people. 

You can find out what Seline is working on by visiting --

Seline's Website: Selineshenoy.com

Seline's Blog: Thedreamcatch