My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man with a skill that most people could use, even if they think they dont need it. He is the CEO of a premier ghostwriting agency, Speak It To Book, and is an expert at establishing a person as a thought leader by turning their ideas into a book, using less than 24 hours of their time. He fuses publishing, ghostwriting, and new generation marketing industries in a powerful and personal way, and has earned half a million through his Book Funnel Method and aims to double/triple his clients' revenue. He is a published author, an Amazon #1 best-seller, winner of the prestigious Genesis Contest for fiction writers, graduate of the CWG's highest level, teacher at conferences across the nation, and former award-winning journalist of numerous star athletes and musicians, including Derek Jeter and Roger Clemons. But this of course is his professional blurb as you dont get to where you are today without a journey of many, many dots. And this was certainly the case with todays guest who after leaving Western Washington University with a BA in Journalism, he started his writing career by covering the New York Yankees for the 2007 season, before relesaing three of his own books. So words were his passion, and fusing that with his love in seeing his clients dreams come true with his ghost writing prowess and he is a man loving life. So even if someone is a great writer, could they still benefit from the skills of a ghostwriter? And where do people go wrong - not having the killer idea, or overwriting and actually killing that killer idea? Well let's find out as we bring onto the show to start joining up dots with the one and only Caleb Breakey Show Highlights During the show we discussed such weighty topics with Caleb Breakey such as: Caleb shares the story of how he became an overnight success in ghostwriting, which actually took ten years of hard toil and stress. Similar story to most entrepreneurs. We discuss how so many people want to target the microwave community that want success within a few weeks, knowing that they instead of the years that success is built on. Why now is the best time ever to launch a book, because obscurity is not an issue. Totally different ballgame from just a few years ago. and lastly…. Why we both believe that the best way to create a product or sales funnel is by choosing two people that are rocking and rolling and then deconstructing the breadcrumbs that they have left for us. Clarity and focus is the key to success.