I was having dinner not too long ago with a friend of mine.

I see him as somewhat of a mentor as well.

He's a bit older as a couple decades on me as an entrepreneur.

And we were talking about personal development, different ways to invest in yourself, what has the most ROI kind of throwing ideas back and forth.

And I started talking about different coaches I've linked up with some of my observations on that.

And he jumped right into this story, says Eddie, way back in the day, I paid a huge amount of money to spend the weekend with someone that I admired as an entrepreneur, as a business mind, with the intent to learn about him, his systems, his approach to his business and life, the whole thing.

It was basically an investment into my journey.

And he went on to say, I arrived for the weekend.

It didn't take me long to feel completely underwhelmed, completely let down.

Everything about the guy in his organization was sloppy, nothing seemed to be methodical,

very little was extraordinary or groundbreaking.

He said, I couldn't believe it, you know, especially after tens of thousands of dollars spent, right?

He spent a lot of money.

Couldn't believe that someone, he looked up to it, so little to offer.

And I'm sitting there just kind of like wide-eyed.

Like, oh, man.

And almost instinctively, I said, man, you must have been so angry.

And he goes in this cheerful voice,

I wasn't angry at all.

This is a direct quote.

He says, it was the best money I've ever spent in my life.

I said, oh yeah, how?

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