Hey everybody you're listening to one of the top 10

Podcasts of the year today.

We'll go to it in a second,

but I just want to say one more time.

Hope you're enjoying the holidays so far.

Hope everyone's healthy,

and I can't wait to hit the ground hardcore in 2024 and I'll see you there.

Attention is the number one asset.

I think when you have a people-based business,

if you don't understand how disproportionate culture is, I think you'll lose.

And what I mean by losing is there's unbelievable amounts of businesses out there

that are winning financially that don't have good culture.

It's not good, it's anxious, doesn't need to be toxic, it's just not great, it's like a job,

it's like whatever.

For me, those companies are missing out on top line revenue and profit.

I'm telling all of them, get everyone feeling safe, accountable accountable but happy place, I call it

honey-empire, honey over vinegar, but we're trying to build an empire.

This is the Gary V audio experience.

Some as Gary V.

Head of DainerX, the advertising holding agency,

a youtuber, you have a lot of things.

Welcome to Decoder.

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