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And not you buy you.

Some of the biggest.

Some of the biggest global hits in music over the last few years have come from Latinos and Latinas.

There is, of course, Bad Bunny,

group Frontera,

and Tokyo. Group Frontera And Tokisha

And that's just to name a few.

These Latino and Latina artists are not afraid

to push the limits of the U.S. music industry,

including singing in Spanish.

But before today's musical explosion in Latinidad,

there was another era where Latinos and Latinas were highly visible.

It was just a few decades ago, actually, in the 80s,

during what was known as

the decade of the Hispanic. From coast to coast, however, they are America's fastest growing

minority. Hispanics spend more than $30 billion on consumer goods each year. Our wide-ranging cultures, demographic shifts,

...