Selects: How Audience Testing Works

Stuff You Should Know

iHeartPodcasts

Society & Culture

4.6 • 79.3K Ratings

🗓️ 10 June 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know some of our most beloved movies originally had different, sometimes better, endings? That is until they were tested in front of focus groups. Learn all about the how, what, and why of audience testing in this classic episode.

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Transcript

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0:00.0	Hi, I'm Ellie Kemper and I'm Scott Eckert and we're here to talk to you about the things we love on our new podcast born to love.
0:09.0	I can tell you about something I love this week Scott.
0:12.0	Boom! Rollers!
0:14.0	For my own mind, you're not talking pool noodle.
0:17.0	Oh my gosh! No! Thank you for terrifying!
0:20.0	A new podcast from Will Ferrell's Big Money Players Network on the iHeart Radio app Apple Podcasts or wherever you get your podcasts.
0:31.0	Hi, I'm Isaac Mizrahi and I've got a new podcast called Hello Isaac.
0:36.0	During my career, I've made friends with some amazing celebrities and experts and I'm always curious about their paths to success.
0:44.0	On this podcast, I get to share our fun and intimate conversations with you.
0:49.0	Friends like Andy Cohen, Margaret Cho, Jesse Tyler Ferguson and Bendilla Krem to name a few.
0:55.0	Listen to Hello Isaac on the iHeart Radio app Apple Podcasts or wherever you get your podcasts.
1:02.0	Hi everybody, happy Saturday Charles W. Chuck right here with a pick from our pass from June 30th, 2015.
1:10.0	How audience testing works.
1:12.0	Ooh, ooh, ooh, ooh. I shudder when I say that because we had a TV show for one season and was it audience tested?
1:19.0	Uh, I don't even remember to be honest.
1:22.0	Probably wouldn't have scored very well or maybe it would have, who knows.
1:26.0	At any rate, this is how audience testing works for movies, TV shows, all kinds of things like that.
1:33.0	Please enjoy it.
1:36.0	Welcome to Stuff You Should Know, a production of iHeart Radio.
1:47.0	Hey and welcome to the podcast of Josh Clark, there's Charles W. Chuck Bryant and Jerry's over there.
1:53.0	So let's just call this stuff you should know, shall we?
1:56.0	Hey, that's a good name for a show.
	...

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