Seema Bansal Chadha: Venus et Fleur Co-Founder

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 17 June 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seema Bansal Chadha is the co-founder of the luxury floral brand Venus et Fleur. Born and raised in Vancouver, Bansal Chadha spent her formative years learning the business at her father’s lighting and plumbing fixtures store. In 2015, after a fateful meeting with her now husband, she used her experience in sales, marketing, and customer development to create Venus et Fleur. Initially, the couple aimed to start a reliable luxury floral business that could prevent what had happened to them on their first Valentine’s Day: a botched flower delivery. The two innovated even further by developing a unique and instantly popular way to preserve roses for up to a year. Since then, Venus et Fleur has exploded in popularity and has become a favorite of celebrities like Khloé and Kourtney Kardashian. Bansal Chadha has guided the brand through massive growth and expansion into new flowers and product categories, positioning Venus et Fleur as the most innovative and buzzy floral brand on the market.

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Transcript

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0:00.0	This episode was sponsored by FP Movement.
0:04.0	Hi everyone, it's Kat Collings, Who What Wears, Editor-in-Chief.
0:08.0	I'm always aiming to add more movement into my weekly routine,
0:12.0	even when I only have 15 minutes to spare.
0:14.0	Whatever your health journey is,
0:16.0	FP movement is there to support your fitness, wellness, and happiness
0:20.0	with bold, colorful active wear that encourages you to move with confidence.
0:25.1	From beach yoga to mountain hikes, FP movement provides you with high performance, chic, and comfortable
0:30.8	active wear, and 1% of F.P. Movement net proceeds every day go towards supporting fitness and wellness programming for their non-profit partner, Girls Inc. Shop F Movement. or visit one of 40 F.P. Movement stores across the country. Hi everyone I'm Hillary Kerr the co-founder and chief content officer of
1:00.0	who what where and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
1:08.0	We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears
1:14.4	and what happens when they embark on their second life.
1:18.1	Today I'm chatting with the co-founder of the luxury floral brand Venus A Flur, Sima Bansol Chata.
1:25.4	Sima grew up in Vancouver working at her father's plumbing and lighting fixtures company.
1:30.8	After college, she became a buyer in the lighting department where there she learned the
1:35.3	ins and outs of the business getting to know her customers tracking trends and
1:40.0	finding ways to innovate. Her life changed in 2015 when she met her now husband Sunny.
1:46.6	After a fateful Valentine's Day, when the lush flowers he sent her turned out to be anything but their mission was born to bring
1:56.7	quality luxury reliable roses to the market later that year Vina Se Flur hit the market. Later that year, Venus E. Fleur hit the market and it immediately made a splash.
2:08.0	It didn't hurt that Sima and Sunny were constantly innovating, finding ways to offer fresh roses that would last longer,
2:15.4	culminating in the introduction of their eternity roses range.
2:20.1	Soon they were attracting the likes of the Kardashians, Drake, and more.
	...

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