Hello and welcome to the Vergecast. The flagship podcast of the Verge.com. This episode of

the Vergecast is brought to you by Vodka Company. I have a story about the Vodka Company actually.

The reason I entered out to Dupal, Paul was in the middle of saying something really interesting

before I just started talking over him. It was great. It was going to be great. I want

you to say whatever you're going to say. But hold on, first I have a story about the Vodka

Company. By the way, hi, I'm Neil Epital. I'm joined here by Paul Miller.

Hello. Russell Brandham. Hi. Joining us from the West Coast. Live, Deeter Bown.

Greetings mobile accomplishers.

The studio door by the way, just wide open. Anyone else can welcome to join in.

Yeah, because you started this podcast like you're like John Wayne.

Here's what I'm saying. If you're in the Bryant Park, New York area, just come on down to our

studio and join the Vergecast. Anyway, that's the four of us. This is a true story. I tried to

register the Cesar Vodka trademark. And I was shut down by our lawyers because there is

another Vodka brand or no, not Vodka brand. There's another trademark for all alcohol except

beer, Dijeras, which T.I.J. ERS, T. Harris, something. It's not clear to me if it's so sweet and

Spanish. I think it's Spanish. Okay. I mean, scissors. And though this I learned all this, I used

to be a fucking trademark attorney and I'll come fighting back. The doctrine of foreign equivalence

is an absolute bar to registering a word that translates to an existing...

So this is brought to you by T.H.I.S. Vodka. What if you cut through the trademark whatever is

Spanish for safety scissors? If you want to, by the way, trademark is owned by Francis Coppola

Wineries. So Frank, if you're out there... Wow. Yeah. Ford, can I call you Ford? Give me a call.

I have a great idea for a Vodka brand. My recollection is that Emily Yoshida is close

...