Secrets to making money without a lot of clients | Ep 298

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 6 May 2021

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:17) - Definition of “Lifetime Value”, the 1st way is to increase the price & 2nd way is to decrease the cost

(3:55) - The 3rd is to increase purchase frequency & 4th is to upsell

(5:19) - The 5th is “cross-selling” & the 6th is “down sales”

(10:03) - The most powerful way to increase LTV between the 6 ways

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.1	So there's two ways to grow a business from a fundamental standpoint.
0:31.7	Number one is you get more customers.
0:33.0	Number two, you make those customers worth more.
0:35.0	That's it.
0:36.0	So it would be who us as business owners who are trying to make more and grow our businesses
0:39.5	that we should know all of the different ways to get more customers in B make them worth
0:42.8	more.
0:43.8	Welcome to the game where we talk about how to get more customers, how to make more
	...

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