Secrets of the Algorithm with Instagram's Adam Mosseri

Good Guys

Dear Media

Comedy, Society & Culture

4.7 • 3.8K Ratings

🗓️ 17 November 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mazel morons! This week, we’re joined by the Head of Instagram himself, Adam Mosseri, for a revealing, hilarious, and surprisingly heartfelt breakdown of how IG actually works. We ask every question you’ve ever yelled into the void: Is shadow banning real? Why did your reach plummet overnight? Does the algorithm have feelings? And yes- where the hell is it even stored? Adam explains the truth about Reels, why funny content still crushes, how political posts tank engagement, and what keeps him up at night running a platform with 3 billion users. We also get into parenting, screen-time drama, spy-theory paranoia between social platforms, creator perks, Zuckerberg’s chain era, and MORE. If you’ve ever posted, doom-scrolled, obsessed over insights, or cursed the algorithm… this episode is for you. If not… what are ya, nuts? Love ya! Leave us a voicemail here! Follow us on Instagram and TikTok! Sponsors: LMNT - Right now LMNT is offering a free sample pack with any purchase, That’s 8 single serving packets FREE with any LMNT order. This is a great way to try all 8 flavors or share LMNT with a friend. Get yours at DrinkLMNT.com/goodguys. Chewy - Every pet deserves a wish come true. Send your pet’s wish to Chewy.com/ChewyClaus and it might become a reality. Plus, your wish means Chewy will donate 5 meals to pets in need. Signos - Go to signos.com and get $10 off select plans with code GOOD Function - Function is a near-360 view to see what’s happening in your body, and my first 1000 listeners get a $100 credit toward their membership. Visit www.functionhealth.com/GOODGUYS or use gift code GOODGUYS100 at sign-up to own your health. Warby Parker - You can also head over to WarbyParker.com/GOODGUYS right now to try on any pair virtually! Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The following podcast is a Dear Media production.
0:04.4	Two Jews, both big and tall, no subject, too small for the good guys.
0:11.4	A mother's dream, premium podcast team, make it your weekly routine, it's a good guys.
0:18.2	And if you don't give us five stars, what are you nuts? What are you nuts? Yeah, we're the good guys.
0:26.3	They're not the great guys. We're just so good, good, good guys. Mons and welcome back to the Good Guys podcast.
0:35.0	We are sitting here with the president of Instagram, Adam Moseeri. Hi. Thanks for having me. Thanks for doing this. Look at this, Ben. Can you believe these guys? It's fantastic. It's fantastic. And we've been chatting with Adam for the last 10 minutes. And let me tell you, he is much funnier than I expected. So this episode is going to be an absolute hoot. We are seven boys.
0:55.7	We have seven boys between the three of us. Okay. Parents over here. Good guys. Adams,
1:01.4	another good guy. And just happens to run a platform that is incredibly important to the livelihoods
1:07.9	of all of us. So yeah. Thank you very much, Adam.
1:11.5	Yeah, my kids can just allow the,
1:13.9	and if you can just allow the algorithm to reach a few more people.
1:18.1	Yeah, yeah, yeah, yeah.
1:18.8	I'm sure we'll talk about the algorithm.
1:21.8	Well, is the algorithm kept like,
1:23.6	you know how the Coca-Cola recipe is in like a cave in Atlanta?
1:27.1	Yeah.
1:27.4	Like, it's kept, like, there's only one person who has the recipe, and it's like maybe one of the
1:33.8	Coke family.
1:34.7	Where's the algorithm held?
1:36.9	So, to start, we talk a lot about, honestly, I used to try to reframe questions like that because there isn't
1:45.6	one algorithm. There's lots of things we do to try to understand how interested you are in certain
1:49.5	topics, what certain contents about, match you with your interests, et cetera. But at this point,
	...

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