Secret Persuasion Tactics from CIA and FBI: Sell Like a Spy with Jeremy Hurewitz

Negotiate Anything

American Negotiation Institute

Business, Education, Self-improvement

4.7 • 748 Ratings

🗓️ 14 April 2026

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Master the secret tactics spies use to win trust and uncover the truth. In this gripping episode, Jeremy Hurewitz, corporate intelligence expert and author of "Sell Like a Spy," reveals the secret persuasion tactics used by the CIA, FBI, and elite intelligence officers. Hurewitz draws on his years of experience working alongside former CIA case officers, FBI negotiators, and counterintelligence experts to share powerful strategies for winning trust, gathering intelligence, and persuading anyone — even when they don’t want to share. From the art of elicitation and radical empathy to mastering deception detection and reading people like a book, this episode is packed with real-world spycraft secrets you can use in sales, negotiations, and everyday interactions. Hurewitz also shares jaw-dropping stories of espionage, including how intelligence agents use access agents and covert techniques to gain crucial information. How spies turn targets into traitors — and how you can ethically turn leads into loyal customers. The secret to asking questions that reveal everything without raising suspicion. Why detecting deception is about recognizing red flags — and how to spot them. How to use intelligence techniques to build trust and influence anyone. If you’ve ever wanted to know how spies get people to reveal their deepest secrets, this episode will show you how to apply the same tactics in your life. Connect with Jeremy ⁠Jeremy Hurewitz⁠ ⁠Buy the Book Sell Like a Spy: The Art of Persuasion from the World of Espionage ⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,
0:06.2	the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.
0:14.7	Each episode is packed with practical tips and strategies from the experts.
0:19.5	We delve into negotiation, conflict resolution,
0:22.7	and leadership skills that are crucial in both business and in life. Whether you're closing a deal,
0:28.3	managing a team, or navigating personal relationships, negotiate anything provides you with the tools
0:33.9	you need to succeed. Our conversations are real, relatable, and most importantly, rooted
0:39.8	in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,
0:46.2	join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to
0:52.7	listen. Let's make every conversation a winning negotiation.
0:58.1	This episode is brought to you by Granola, Shopify, and Fabric by Gerber Life. If meetings are
1:03.0	eating up your day and you want clean, structured notes without the stress, try Granola
1:07.0	AI totally free for three months at granola.aI slash Kwame. Ready to turn your what-ifs
1:11.9	into a real business? Sign up for your $1 per month trial with Shopify at shopify.com slash
1:17.2	Kwame. And finally, for the parents listening, protect your family's financial future in just
1:22.2	minutes. Apply for term life insurance today at meetfabric.com slash Kwami. Policies issued by Western Southern Life Assurance Company, not available in certain states, prices subject to underwriting, and health questions. Jeremy, thanks for joining us today. Great to be with you, Kwame. Yes, and it is exciting to have you. So how would you get started by telling us a little bit about yourself and what you do? Sure, happy to do that. So right after
1:44.4	college, I went overseas. I like to joke around that I was hoping to be some form of Ernest Hemingway
1:49.4	meets Kurt Cobain. I went overseas with a backpack and a guitar, a lust for adventure, big dreams.
1:55.1	I kicked around Europe for a while before settling in Prague, where I spent the following seven
1:58.9	years as a freelance journalist, also helped
2:02.0	build the Media Association Project Syndicate, moved to China after that and spent two more years
2:06.8	there. So just under a decade abroad, came back to New York where I'm from, and I've essentially
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