Secondhand Smoke Causes Secondhand Coolness | The Onion's Scott Dikkers
The James Altucher Show
James Altucher
4.6 • 2.7K Ratings
🗓️ 27 October 2022
⏱️ 76 minutes
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| 0:00.0 | Have you ever read the newspaper, the onion? |
| 0:08.4 | I remember I was so impressed because I was introduced to it. |
| 0:12.7 | I started reading it online like in the 90s. |
| 0:15.7 | Then I saw that they were an actual paper. |
| 0:17.4 | I thought, oh, that's a pretty cool idea that a website became a newspaper. |
| 0:21.2 | I didn't know they were a newspaper before that. |
| 0:24.5 | Talk to the founder or a co-founder or a co-founding editor, Scott Dickers, all about humor, comedy, writing comedy, building up the onion. |
| 0:35.5 | How did the onion succeed? |
| 0:37.3 | It's an incredible story. Here it is. |
| 0:39.7 | This isn't your average business podcast and he's not your average host. |
| 0:47.1 | This is the James Altiger show. |
| 0:58.7 | Scott, how would you take something as boring as microphones and make it an onion headline? |
| 1:04.0 | Well, that's the beauty of the onion and the onion headline is that you can make it about anything. |
| 1:09.4 | People always think that a restrictive format, like a news parity format, is going to restrict your creativity. |
| 1:18.9 | It actually expands it greatly because it allows a channel for it to go. |
| 1:23.7 | A creative person can just get unmoored if there's no structure for the joke. |
| 1:30.3 | If I had to brainstorm 10 onion headlines about microphones, I could do it if you gave me a few minutes. |
| 1:38.1 | But I can probably be able to do it off the top of my head. |
| 1:40.7 | I keep thinking of your recent headline, police chief yells at Herschel Walker for blowing cover in under cover Senate run operation. |
| 1:49.4 | That's great. |
| 1:50.1 | So maybe Herschel Walker thought microphone was a secret listening device for the scene. |
| 1:57.6 | I don't know. |
... |
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