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Before Breakfast

Second Cup: Use the headline test

Before Breakfast

iHeartPodcasts

Education, Self-improvement

4.51.5K Ratings

🗓️ 5 January 2025

⏱️ 6 minutes

🧾️ Download transcript

Summary

Ask how others will perceive your decisions

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Transcript

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0:00.0

Welcome to Before Breakfast, a production of IHeart Radio.

0:08.7

Good morning.

0:10.9

This is Laura.

0:13.1

Welcome to the Before Breakfast podcast.

0:16.5

Today's tip is to use the headline test.

0:20.9

When you are making a decision, consider how your decision would sound as the headline of a newspaper article.

0:29.9

You want to make the best decision, not just the most popular or easiest one.

0:36.3

But there is also something to be said for considering how

0:39.6

other people will be likely to understand your decision at first glance. You want to make sure it

0:47.0

won't come off in a way that you don't intend. Many business leaders learn the advice that you shouldn't do anything you wouldn't want written about on the front page of the Wall Street Journal.

1:01.1

If you would be embarrassed by that prominent telling of what you are about to do, you should really think about whether you should do it.

1:12.3

And that is good advice.

1:15.9

But even if you are doing something reasonable,

1:22.3

headlines often tell the most controversial or grabby aspect of a story.

1:26.6

If people are likely to talk about what you are doing, you want to think about the potential

1:29.2

headlines so you can be intentional about how you explain the decision and your reasoning.

1:38.5

For instance, if you are on the school board for your town and decide to move your own child to an independent school,

1:46.9

you will realize that this probably does not pass the headline test on its face.

1:53.3

School board member abandoning public schools, right? That's what people will think. So you need to

2:00.2

think about how you will narrate that

2:01.9

decision in a way that doesn't undercut your support for your town's public schools. And there

2:08.4

are various reasons that this might be the case. Maybe your child has a special need that a local

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