What does it take to transform a company's mission into a movement?

I say it comes down to two things, math and magic.

I'm Bob Pittman, Chairman and CEO of I Heart Media.

On my podcast, Math and Magic, I sit down with the visionaries on the frontiers of marketing

to hear how they use data and creativity to bring big ideas to life.

We'll hear from business leaders like Susie Geary, CMO of Ford Motor Company.

We are at that moment when it all changes and I think that a big part of the why we're at that moment

is because of the F-150 Lightning.

It changed everything.

Listen to Math and Magic on our very own free I Heart Radio app, Apple Podcast, or wherever you get your podcast.

This is Mesters in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast, I have an extra special guest.

Previously, I spoke with Sebastian Malibi when he released his book, The Man Who Noon,

all about Alan Greenspan.

I would argue that Greenspan wasn't The Man Who Noon.

We avoided talking about anything having to do with the Maestro or the Federal Reserve

or interest rates or inflation and instead spent the full conversation discussing Malibi's new book,

The Power Law, Venture Capital and the Making of the New Future.

I was so, so fan of the Greenspan book as I'm not a fan of Greenspan.

I loved Malibi's prior book, More Money than God, All About Hedge Funds.

And this book is, I think, his best yet.

The history of Silicon Valley told from the perspective of historian.

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