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Our new book, The Art of Business Wars, features stories and lessons from history's

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Go to Wondery.com forward slash the, and this is Business Wars Daily on this October 15th.

Happy Friday, one and all.

Maybe your plans this weekend involve going to a concert or a play.

Maybe you purchase those tickets well ahead of time on a platform

like Ticketmaster or Stubhub, and maybe, for some reason, you recently realized that you're

actually not able to go. So, what do you do? Most of the time, the answer to that question is

you eat the cost of the tickets. Sometimes the event operator will approve a refund, but only under

certain circumstances. Sometimes they'll try to sell you event insurance in case you can't actually go,

...