A lot of business owners think they have a cash problem.

Most of the time, it's an identity problem.

Seba Koopman runs a $2.2 million bakery and bistro with 31 team members. He's passionate about his craft, passionate about tradition,

passionate about doing things a certain way,

and that passion built something really special.

But when predictable slow seasons hit, pressure builds.

And the real question services, are you building a business

around your identity or are you building a business that can actually sustain you? Today,

Entry Leadership's head coach John Falcons sits down with Siba to unpack what happens

when tradition, pride, and profitability collide.

If you've ever wrestled with letting go of how you've always done it, this one's going to challenge you.

Listen in.

Well, Siva, thanks for being here today. Tell me what's on your mind.

Our business is a little bit of a seasonal business where most of our money gets made in

November, December with Christmas sales in the bakery. We bake a lot more. We get in a lot more

imports from the Netherlands to sell at the bakery. And so that means that January, especially

July, are our slow months. And I've learned to be

a little bit stubborn, I think, with untrue leadership. Instead of believing that we can only

have our profits in those two months, I just want to be profitable every month. And so if I look

at the weekly sales and want to budget according to that, then we often have to spend

more money to keep the shelves full.

For example, one month, our customers were saying, like, see, what's going on?

...