On this week's Bet the Process podcast, we have another sports betting exchange founder,

Alex Kane, the CEO of Sport Trade, comes on and we talk about why his company is going to be

better than Smarkets and what they're doing different than Smartkets.

Actually, we don't talk that much about that, but we do talk about what they're doing

and how they're going to win the U.S. betting space.

So with that, let's start the process.

Bet, bet, bet, bet, bet the process.

Bet, bet, bet the process.

Welcome to the podcast. Bet the process. It's not that typical cookie cutter nonsense. If you came just for picks, you're in the wrong place. Find a tout with the narrative to make a strong case. Instead of blindly assuming a team must be tanking. We're looking for the edge of messy body rankings, crunching all the numbers in a simulator system that break down the data analytically driven media coverage of sports games.

Welcome to another episode of the Beth the Process podcast where in continuing with our tour of all of the market-based sports books in the United States that are somewhat blossoming around.

We have Alex Kane from Sport Trade, who is joining us, CEO founder, after fresh off the heels

of probably our most successful podcast ever, where we interviewed Jason Trost from Smarkets.

That's actually a joke.

That was not our most successful.

I think our most successful podcast episode ever was Jeopardy James or every episode that

Ted Knutson's on.

Or maybe the one we did was Spanky.

How about the one we did was Spanky. How about the one we did Spanky?

That one's my favorite.

It is my favorite.

You have to find the Easter eggs in it, though.

Anyway, so Alex, thanks for joining us.

...