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Boxing Life Stories

Season 4: #22 Anthony Leaver

Boxing Life Stories

Tris Dixon

Sports

4.91.6K Ratings

🗓️ 16 March 2022

⏱️ 114 minutes

🧾️ Download transcript

Summary

For almost 15 years, Anthony Leaver has been part of the Matchroom boxing media team. He joined the promotional group to work across poker and golf, but soon found himself working on boxing, on Prizefighters and with the likes of Audley Harrison, James DeGale, Carl Froch, Tony Bellew and many others. But when Matchroom opened their New York office, he was on his way to head up their media operations and he's subsequently handled media relationships for Canelo, Roman Gonzalez, Demetrius Andrade, Danny Jacobs and many more. Here, he talks about getting the breaks, working for Eddie Hearn, his pride in Frank Smith's career progression and his unique nickname! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

To be honest, I've been very lucky to just always have literally opposite Eddie for,

0:06.8

you know, up until I've moved here really, you know, best part of 12 years just

0:12.0

sat opposite him that I was probably first in mind to for him to let me have a crack at doing

0:17.3

a couple of press releases for prize fighter and that became, and that went from doing a couple

0:21.5

of press releases to, okay, I think you should take this on properly and move into boxing.

0:28.0

I genuinely think not to take any questions out of your mouth, but I do think that

0:35.2

Lucian Bouté 5 was a real breakthrough moment for us, and then all of a sudden,

0:42.7

I'm coming up, because we didn't have a microphone, we didn't have any lights,

0:46.2

that's why everyone's kind of crowded around him, which is probably the last thing you needed,

0:50.0

but he fronted it up. Hello, and welcome to boxing live stories with me,

0:55.0

Chris Tix. What happened in the ring after the Tyson only got his, his child's play

0:59.4

competitive to that? They still have goosebumps to this day.

1:03.9

You couldn't even take the tears from his eyes or the smile of his face, couldn't you?

1:08.2

I know, I didn't even think of me, he said, well, let's bow you in the back!

1:12.0

And the baby didn't make me look like alcohol porn.

1:14.2

And if he's going to be your night, there's a winning, and there's nothing else.

1:20.3

Hello, and welcome to boxing live stories. This week my guest is Matrim's head of media

1:24.9

Anthony Lever. I remember Anthony actually arriving on the scene, and the media will landscape

1:29.6

back then was at a hugely different place. It's not even that long ago, 14, 15 years.

1:35.0

It was when print was arguably still king, but about to lose its throne, perhaps, to online.

1:40.9

And well before, YouTube boxing channels have become the norm in boxing media, really.

1:47.2

In fact, if you search Anthony and I on YouTube, there's a very old interview we did at a press

...

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