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The Flatbed Podcast

Season 2 | Ep. 1 - James Trawick - Hondo CEO

The Flatbed Podcast

Jordan Weaver

Western Sports, Western Lifestyle, Arizona, Comedy, Sports, Rodeo Lifestyle, Jordan Weaver, Society & Culture, Flatbed, Team Roping, Flatbed Podcast, Wickenburg, Comedy Interviews, Roping, Rodeo

2.4628 Ratings

🗓️ 4 December 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

Settle in for a conversation with James Trawick, the CEO behind Hondo Rodeo Fest. From behind-the-chutes challenges to the festival’s growing cultural impact, James shares how tradition, community, and a little dust and adrenaline come together to create an unforgettable experience.

Transcript

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0:00.0

My name is Jordan Weaver. I'm the host of the Flatbed Podcast.

0:03.0

Kennedy Riggs and I are also host of the pre-show here before the events.

0:07.0

We're ecstatic. I don't know that there's anybody more excited than me to announce that everything that is the Flatbed podcast has found a home with the Honda Rodeo.

0:15.0

We're going to be a part of telling the stories, introducing the people, giving you a behind-the-scenes look at the people

0:21.1

and the personalities and the culture and everything that makes Honda what it is by introducing

0:26.3

you to people, even from auxiliary positions that are contributing to what we're doing here.

0:31.5

So for you guys that have been with FlyBed since the beginning, thank you for waiting.

0:35.8

We took a little step back so that we can

0:37.7

take a giant head start running forward for what's next. We are here with a guy that I am so

0:44.0

proud and excited to introduce you to James Traywick, the CEO of the Honda Rodeo Fest. If you hear some

0:51.2

sound behind us, they're taking down everything that people got to experience.

0:54.8

But James, I feel like everybody on the team felt like it was really important. We just got

1:00.3

buried in an avalanche of momentum this weekend. Yeah. And we're kind of digging through it

1:05.6

and organizing and all that. And I'm getting a lot of who is it who are the faces who are the people because we experienced

1:14.9

something that felt like an orchestra it wasn't just one or the other it was the concert it was

1:21.9

the rodeo it was the fans but the way that it was all put together collectively felt like an orchestra and the

1:28.9

sound it all made when it came together was greater than the sum of its parts that is i know how

1:35.8

hard that is and so i'm excited for people to get to meet the guy that's sort of the the brain

1:42.8

that started putting those pieces together.

1:46.5

Thanks for jumping on.

1:47.8

Yeah, man.

1:48.8

The sound that you hear right now is 15, 20 different tractors and 50 guys down there moving mats and...

...

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