Search Engine Marketing
Claude AI Genius with Claude Anthropic Expert Brandon Gaille
Brandon Gaille - Claude AI Genius
4.8 • 737 Ratings
🗓️ 13 December 2017
⏱️ 10 minutes
🧾️ Download transcript
Summary
Search engine marketing continues to change every year. Time on page, known as dwell time to Google, is now one of the most important components of the Google algorithm. With a few simple adjustments, you can easily double the average time on page of your blog posts.
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Transcript
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| 0:00.0 | Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers |
| 0:08.0 | to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. |
| 0:17.0 | So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey. |
| 0:29.8 | My name is Brandon Galey and welcome to episode 74 of the blog millionaire. |
| 0:35.7 | Did you know most of your content is getting ignored by people that |
| 0:39.3 | are coming to your blog post? A study by the Nilsson Norman group found on average that only |
| 0:45.0 | 30% of the words are actually getting read. You might think that your visitors read in a standard |
| 0:50.9 | left to right pattern that you learned in school, but they actually read |
| 0:55.2 | in an F pattern. The top portion of the F makes up the title of the blog post and the first |
| 1:01.9 | couple sentences of the introduction. After that, visitors scanned the left side of the page |
| 1:07.3 | looking for headings and anything else that jumps out of them. Another study found that |
| 1:12.6 | 70% of viewing time is spent on the left hand side of the page versus 30% on the right hand side |
| 1:19.5 | of the page. When I looked at multiple F-shaped heat map studies, it is clear that visitors switch |
| 1:26.9 | back and forth between scanning mode and reading |
| 1:29.8 | mode. If a visitor hits something that interests them, then they will stop skimming and start reading. |
| 1:36.5 | Since we know how the majority of visitors consume or blog post, we can now devise a clear |
| 1:42.3 | strategy to stop skimmers dead in their tracks. |
| 1:46.1 | This strategy is going to increase the average dwell time on your blog post and give you a big |
| 1:51.1 | boost in the Google rankings. |
| 1:53.7 | In this episode, I'm going to teach you how to use a growth hack that is designed just to do that. |
| 2:00.7 | It is called the skimstopper growth hack. |
| 2:03.6 | The average visitor is going to read the post title and the first part of your intro before |
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