Search and Social: What Marketers Need to Know About the Changing Landscape
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 6 February 2013
⏱️ 39 minutes
🧾️ Download transcript
Summary
Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it?
In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog.
Show Notes: https://www.socialmediaexaminer.com/28
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Just a quick reminder before we start today's show |
| 0:03.0 | Social media marketing world is coming very soon. |
| 0:06.0 | Grab your physical or virtual tickets now |
| 0:10.0 | by visiting social media Marketing World. info. |
| 0:14.0 | Again, Social Media Marketing World. |
| 0:17.0 | info. |
| 0:18.0 | Welcome to the Social Media Marketing Podcast, helping you navigate the Social Media Jungle. |
| 0:27.0 | And now here's your host, Michael Stelsner. |
| 0:31.5 | Hello, hello, thank you so much for joining me for the social media |
| 0:34.6 | marketing podcast. I am your host Michael Stelsner. This is the |
| 0:38.9 | podcast for marketers and for business owners who want to know what works with social media. |
| 0:45.0 | And you're going to love today's show. |
| 0:47.0 | Today we're going to explore how social and search are converging with Lee Auden. He's the author of the book Optimize and during this |
| 0:56.7 | interview we're going to share a killer tip about Slide Share by the way that you're |
| 1:01.2 | going to want to pay attention to. Also in today's show I'm going to share a really cool tool and a caller question. |
| 1:07.0 | Let's go ahead and start with the discovery. |
| 1:10.0 | After untangling the school of Anacondas, look what Michael Stelzner found. |
| 1:15.0 | So in the last few weeks we've been having some growing pains at Social Media |
| 1:20.5 | Examiner and our website was essentially grinding to a halt. |
| 1:25.8 | I came across a really cool tool that helped me kind of get to the core of what the problem was. |
| 1:30.8 | Now part of the problem was we had just an outrageous amount of traffic coming into the site. |
| 1:35.0 | But the other part of the problem, believe it or not, was WordPress plugins. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Michael Stelzner, Social Media Examiner, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Michael Stelzner, Social Media Examiner and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.