From Hype Beast and Hype Radio, I am Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the

dreams they've built.

Hey, everyone, welcome back to the business of hype.

Today's episode is part two of a special conversation with round two founder

Sean Witherspoon. Now, if you haven't listened to part one yet, I suggest you do so now. Otherwise,

this week's show will make very little sense to you. So yeah, go back now and listen and we'll see

you when you're done. Don't worry. We'll all wait. No pressure.

Oh, you know what? For those are you waiting? Can you do me favor? Go to Apple Podcasts and leave a rating and comment about this show. It really helps. I prefer a five-star rating and a glowing review,

but of course you can do what you feel is right. And while you're at it, hit up just one friend about this show, like someone you think would really get something out of these conversations

that I'm having. It really helps a lot. Thanks. All right, they should be done soon.

Okay, y'all finish with part one. Thanks. All right. They should be done soon. Okay.

Y'all finish with part one?

Cool.

So let's get started.

Here we go.

The second episode of our two-part conversation with round two founder, Mr. Sean Witherspoon.

All right. I want to segue into this idea of consumerism.

Dope.

Because you were saying there's just, you're sometimes surprised when you open a store

that how much stuff people are bringing in, right?

Do you ever like sit back and think about, man, we as earthlings have a ton of shit.

We're like buried in crap. It's insane.

...