From Hype Beast and Hype Radio, I am Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

Today's guest on the business of hype is a B-O-H-1. It will be the first time that a guest interview is done as a two-part series. This

week will be part one, and we will follow up with part two in the next episode. Why? It's not

because he couldn't shut up. It's because while today's guest has had many huge chapters in his

life, he's at a relatively early start, and his trajectory is still on the rise.

I think he's very indicative of today's entrepreneur and what their potential is,

doing a ton of things in a very short amount of time.

This week's guest wasn't born with the internet in his face.

He's part of the last generation of humans that knows what a pre-internet world is like,

but fully has tech at the palm of his fingers and is second nature for him to use its power.

So on the one hand, he's extremely charismatic and personable in real-life situations, and

on the other hand, he can reach every human on every continent with the snap of his fingers.

In my opinion, it's this combination that makes his efficiency for output so damn good.

So we're going to start from his roots of dumpster diving in the Salvation Army, find

out how he created a retail empire, a brand, and a legendary collaboration with Nike, to how

he manages his nearly one million social media followers and to learn how he

went from being a businessman to a business man get ready for the first episode of a two-part

conversation with the round two founder and vegan sean witherspoon um my name is Sean Wetherspoon.

One of the owners of Round 2 did the Nike shoe.

Where are we now?

Yeah, we're in Round 2.

We're in our actually our Round 2 clothing store, which is on Melrose across from our main

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