Sean Mooney Interviews Chris Chambers: The Origin of the "Attitude" Term

Prime Time with Sean Mooney

Sports News, Sports, News, Wrestling

4.7 • 796 Ratings

🗓️ 11 March 2026

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sean Mooney interviews Chris Chambers, the creative mind behind one of the most important branding moments in wrestling history — the origin of the “Attitude” term that helped define the WWF’s most explosive era. In this exclusive conversation, Chambers explains how the phrase that would eventually become the WWF Attitude Era was created, what the original idea behind the campaign was, and how it helped transform professional wrestling during the late 1990s.

Transcript

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0:00.0	Prime Time Backstery!
0:04.0	Hey everybody, welcome back.
0:06.0	I am very excited today once again to join my friend Chris Chambers,
0:11.0	former executive for WWE, now living the life of luxury and leisure.
0:18.0	But I persuaded him to come back, at least to chat with me, about some of the
0:23.5	greatest times that ever happened at the WW. And he has some tremendous stories. And I'm particularly
0:30.0	excited about today because we are going to talk about earth-shattering changes with the WWE.
0:36.6	If you are a history buff when it comes to a world wrestling entertainment,
0:42.3	you know that during the 90s it was a major struggle.
0:45.3	They were down tremendously to the WCW.
0:49.3	We keep hearing over and over in about 83 weeks.
0:52.3	Well, this was in the midst of all that.
0:55.3	And Chris Chambers was one of the individuals who helped turn that all around forever.
1:00.2	And this is going to be a great episode because we are going to be talking about the attitude era.
1:07.4	And if you have ever wondered how all of this came about, you're going to get some real answers today,
1:14.6	right down to that iconic logo, the Scratch logo, that is so synonymous with the WWE even today.
1:23.0	Chris, great to see you once again, my pal.
1:26.8	Great to see you. It's an honor to be seen especially
1:30.0	with a Bexie award winner like yourself it's uh yes I know I know it's an honor and a
1:35.6	privilege and I hope you caught my acceptance speech I did I did actually I felt that
1:42.7	it came right across it was very deep very emotion I almost
1:47.3	shed a tear that that stuff means anything that that bexie you know when you get in
	...

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