4.9 • 667 Ratings
🗓️ 8 March 2025
⏱️ 128 minutes
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Sean Lake is a former professional snowboarder, extreme sports manager and the co-founder of BUBS Naturals. We discuss his journey into winter sports, his lifelong friendship with Navy SEAL Glen Doherty, Glen's heroism defending American diplomats in Benghazi, how Glen's death inspired an alturistic supplement company and much more.
Sean Lake grew up in Winchester, Massachusetts, before moving to Utah to become a professional snowboarder and general ski bum. Once he got that out of his system, he graduated from the University of Utah, using that degree to join Burton Snowboards, work as Shaun White’s Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes.
After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements that help athletes at all levels perform and feel their best. Sean named BUBS Naturals after his childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean and the BUBS Naturals family further honor “Bub” by donating 10% of all profits to charities that support veterans.
A devoted husband, father, and fitness fanatic, Sean now lives in Encinitas, California, where he can ride his bike to work and still do a quick surf check from the office.
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0:00.0 | This episode is sponsored by 511, a company that I've used for well over a decade and continue to use to this day. |
0:07.3 | And 511 is offering you guys the audience of the Behind the Shield podcast a discount on every purchase you make with them. |
0:14.4 | Before we get to that code, I want to highlight a couple of products that, again, I personally use today. |
0:19.7 | One of the most impressive products they just |
0:22.6 | released is their Rush Backpack 2.0. Now, for many of you, whether you're going to the fire |
0:28.0 | station, the police station, whether you're traveling, with your family, whether you're taking |
0:31.6 | training courses, we have to fly, we have to drive, we have to take trains. And I have to say, |
0:37.3 | I own multiple backpacks, |
0:38.9 | many of 5-11s, different ones, but as far as a day pack, this one was the most impressive. |
0:44.3 | There are so many different compartments. The way it sits on your back is incredibly comfortable. |
0:49.1 | If you are a concealed carry person, there's also a spot for a weapon. So they've thought of multiple, multiple |
0:55.5 | things that a man or woman would have to do on a daily basis. That is in addition to all of the |
1:01.0 | products that I talk about a lot. Their uniforms fit for men or fit for women in the first responder |
1:07.4 | professions. The footwear that they offer, whether it's the Norris sneaker or the |
1:11.5 | Atlas system that is designed for foot health and therefore knees and back and hips and shoulders |
1:16.9 | and neck. As a civilian, I live in a lot of their clothes as well. Their jeans stretch. You can actually |
1:22.3 | squat down in them. We live in Florida here, so I wear a lot of their shorts, which again, very, |
1:27.4 | very lightweight material. |
1:28.3 | You can get it wet and it will dry almost immediately. |
1:31.3 | And then moving to the fitness and tactical space, I used to have just a regular weight vest. |
1:36.3 | Recently I switched to a 511 vest and actually bought ballistic plates as well. |
1:40.3 | My thinking was simply, if I'm going to have vest, why not I have one that protects me as |
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