I'm Sari.

And I'm Haley.

And this is Seamwork Radio.

Welcome back to Seamwork Radio, where we share practical ideas for building a creative process so you can sew with intention and joy.

And today we've got a special sewing roundup episode for you

where we talk about the things we're making,

what we're excited about, what new things we're trying,

and answer some questions.

All right.

So we're going to start with a question that we get kind of often,

in different forms, about our process of creating patterns.

So we had a lot of different questions about this process. And we thought we would talk about

something that people might not realize about the process of creating sewing patterns.

So what is something that is really

surprising to people when they learn about it when it comes to making sewing patterns? So what do you

think is something that's surprising to people about it, Haley, since you're intimately involved

with that process? Yes. I think that the thing that surprises folks the most when they learn about our process is how far in advance we work on our product, which we have many products, but in this case, the patterns. I think that because we put forth two new patterns every month, people think

that the April releases are worked on in March. And we do work on them in the month leading

up too. But we start working on our patterns up to a year in advance.

That's when the concepting and design process begins.

And there's a whole process that goes into that of like developing the idea and coming up with the best version of it.

And then from there, shortly thereafter, our pattern team begins developing the pattern,

...