Hey guys welcome back to skincare anarchy this is your host ecta and I am so excited about our episode today because I have been absolutely obsessing over this cleanser that I've been using and I love their whole approach this brand's approach to skin care, because I'm truly a believer in your skin care should be something that's easy to take with you wherever you go. It should be easily

accessible and all these great things, right, that we're all looking for in our products.

And I feel like the brand that we are hosting today definitely embodies all of that.

And so without further ado, I want to introduce you guys to the founder of C-drop skin care, Serena Advani.

Welcome to the show, Serena, I'm so excited to host you.

Thank you so much for having me. I'm excited to be here and have been a fan of the

podcast for a while now. Oh, thank you so much.

Yeah, no, I think all of us here are big skincare geek,

so, you know, it's definitely a podcast that took off based on that

and your product is just so lovely because for all of us out there

that we want good skin care but we don't want it to take up literally you know an entire

closet full of space this is such a brilliant approach so I can't wait to dive into the actual products but

Surinay I would love to learn about you first and just your background and your journey and creating this

wonderful brand if you could share some insight and info.

Sure yeah for a bit of context, I am South Asian.

I grew up with Indian parents in North Carolina,

and one way that I really connected with my Indian culture was by mixing these powders that we had in our kitchen with water at home with my mom and grandma for skin care.

We were mixing based on Motani, Mi, you know, chickpea,

turmeric with water and I always knew there was something to that waterless form of

skin care. Fast forward to 20 years later and I actually found myself working in the beauty industry.

First, McKinsey working on beauty private equity due diligence and second at Estelle Lauder companies

where I was working on global brand strategy for Bobby Brown and I loved the space

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