Welcome to the business buffet side dish.

This is a quick snack on a specific area of business.

Today, we will present a concise element you need to run your business.

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It's snack time.

Hello, once again, I'm Phil Anderson, and in today's side dish, we're going to talk about SEO, search engine optimization. We've all heard that term. When you want the right information, you go to the right source, and so this information is taken from a blog post I found on yost.com. SEO basics. What is the Oost is SEO for everyone and highly regarded?

So SEO or search engine optimization is the practice of optimizing your web pages to make them reach a

high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic,

aka not paid search results. If you have a website and you want to get more traffic, it should be

part of your marketing efforts. Here, I'll explain what SEO is and how they approach it at

Yost.

Google's algorithms.

The rankings of these search results are determined by Google's algorithm.

Although Google's algorithm remains highly secret, years of experience in SEO at Yost have resulted in a pretty good idea about the important factors.

In their view, the factors in Google's algorithm can be divided into two categories.

On-page SEO factors.

That's number one.

The ranking of your website is partly decided by on-page factors.

On-page SEO factors are all those things you can influence from

within your actual website. These factors include technical aspects, that is, the quality of your

code and website speed, as well as content-related aspects like the structure of your website or the

quality of the copy. These are all crucial on-page SEO

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