Welcome to the business buffet side dish.

This is a quick snack on a specific area of business.

Today we will present a concise element you need to run your business.

Remember to visit business buffet.page or listen to wherever you get your podcasts.

It's snack time.

Hello, this is the very first side dish we are doing.

And so a little nervous right now because my cohort is not with me.

Well, he's with me.

He's staring at me.

But you're not going to hear his voice.

Our side dish, as the intro said, these are just little tidbits, little snacks about a specific business element.

And today I'm going to revisit consumer friction.

My question is, are you making it difficult for your customers to do business with you?

Like, do your customers have to jump through hoops just to pay you for your product or service?

Sometimes it's just the little things that matter most. We talked about consumer friction mid-October, I think. By the way, I'm Phil Anderson.

You probably recognize my voice by now. Anyway, mid-October, and I think we may not have completely

explained what we meant by the term

consumer friction lucky for me it continues to come up in my life more often than I'd like it to

but it also serves because we can mention it on the podcast so one such time was when I was in

New York City recently.

My better half is a Pandora charm bracelet wearer.

And so she wanted to get a charm from New York City to go with some of her.

...