This one was really personal to me because I feel like I was betrayed.

So we've done podcasts before about self-publishing, in particular, about what I thought was a genius business model, started by Tucker Max,

and then the CEO was J.T. McCormick. J.T. was like, you know, had this incredible story. He was the

son of a pimp. He rose up to be a great CEO. It was like CEO

of the year. It was winning awards. And he was the CEO of Scribe Media. Tucker brought him in.

And I did at least two podcasts with him. I really liked him. But you just never know about people

sometimes. And look, who knows what the final record of this will say. But basically, Scribe Media

went totally bankrupt. Tons of books are published there. Like David Gagin's books are published

there. I've had many friends who've had books published there. I can't even list all the

books that I know. But if you look up Scribe Media, you'll know half the authors. They're all

huge, big authors. And it was kind of like this cross between self-publishing and publishing.

It was, again, a really great idea, started by Tucker. And then after a few years, Tucker,

and look, I worked hard with Tucker on it. Like I would, we would do podcasts about it.

And we were, you know, my book was essentially, choose yourself was the first book published,

not underscry media, but under that model of like professional self-publishing.

And then J.T. just sort of, I don't know, he disappeared.

And, you know, I guess there's going to be court cases about it.

And there's a lot of things where I should use the word alleged about it.

And everybody thought Scribe was gone.

But then Eric Jorgensen, who I had never met, but we knew each other roughly,

Eric Jorgensen took over the company. He bought the assets. There was basically almost nothing to buy,

but he bought the assets, rehired as many people as he could, saved as many

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