This episode of The Price of Football is brought to you by Spectate, the experts in exceptional sports travel experiences.

From high octane Formula One races to cricket tours and horse racing, Spectate combined bucket list live sport experiences with premium luxury travel.

As well as obtaining the best seats behind the scenes access and VIP hospitality at every important moment,

their uniquely packaged trips and tours are built into fully personalized and premium luxury holidays you simply can't find anywhere else.

Since Spectate was founded more than three decades ago, they've helped fans follow the high-sand lows of England's cricket team both here in the UK and overseas.

Witness that Tiger Woods chip at the 16th in Augusta in 2005 and be in prime position in a luxury suite for one of the greatest F1 title decidedes ever.

Where Max Verstappen overtook Lewis Hamilton on the final lap in Abu Dhabi, they can organise tailor-made packages to a diverse range of the most exciting sporting events in the world.

Name it and Spectate will make it unforgettable.

With the team's passion and knowledge for travel, for sports and for the exceptional, every spectate holiday is straight off the bucket list.

So whatever sporting event you'd like to experience as part of a fully personalized and premium luxury holiday, just go to SpectateTravel.co.uk to find out how spectates can make it happen.

That's SpectateTravel.co.uk

Hello and welcome to the Pricer Football show that looks at pierz anxiously towards the money behind the beautiful game.

I'm Kevin Day and frankly I'm too hot. I don't like the heat. He's Kirin McGuire, football finance expert at Liverpool University and he of course is too cool.

Me, cool.

Yeah, you know me, I'm not a fan of something like this time of year, so I'm beginning to be perfectly honest.

I don't mind daylight during the hours of the day. When it comes to seven o'clock it's still light. I get really angry.

Now you'll be pleased to know Kirin that I remembered we were recording.

So we're both stone culsovers and I have to say mate, how do you do that every day is beyond me.

Every day of your life you feel like this. Oh my god, but we should have a drink ready because we hit quite a significant milestone this week.

Didn't we? We hit half a million downloads, which I'm told is good.

Yes, yes, it is excellent and producer guy has just been showing me a deal signed by Joe Rogan, the number one podcaster in the world where he sold the exclusive rights to hit podcast for $100 million Kevin, $100 million.

Let me talk to you that much.

...