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The Treatment

Scott Sternberg

The Treatment

KCRW

Arts

4.6639 Ratings

🗓️ 13 September 2006

⏱️ 29 minutes

🧾️ Download transcript

Summary


Elvis Mitchell hosts former CAA agent Scott Sternberg, founder and designer for Los Angeles' Band of Outsiders clothing label.

Transcript

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0:00.0

From KCRW in Santa Monica, this is The Treatment.

0:13.8

Welcome to the treatment. I'm Elvis Mitchell. You probably know the line band of outsiders from Jean-Luc Godaro. Maybe you came to it from Quentin Tarantino.

0:21.9

If you're wearing clothes now, particularly really interesting, sleek, and I think slightly ironic,

0:27.1

shirts and ties of Scott Sternberg's line to Band of Outsiders stuff. The line is called Band of Outsiders.

0:31.9

He's sitting right across from me for Style Month here in a treatment. Scott, thanks so much for doing this. You're very welcome. I'm going to

0:38.0

ask you, first of all, you came through CAA. What were you doing at CAA when you were there?

0:44.0

I was an agent there at CAA in what they called the new media group at the time, and then it became

0:51.8

the marketing group, and I kind of refer to as the

0:54.9

non-agent agent group. Most people think it was being, it would be basically a place

0:59.3

they invented that polar bears for Coca-Cola. Yeah, years ago, Minovitz was still there. That was the

1:04.2

genesis of it. Basically, the world of media was growing. CAA was a talent and lit agency and wanted to become truly an entertainment

1:12.7

and media agency. And the way they addressed that was right around the dot com boom, pre-burst.

1:20.6

They formed this group. I could call it a think tank, but that would be giving it way too much credit.

1:26.9

And, you know, they hired a

1:28.6

bunch of us with brains and understanding of the intricacies of the entertainment industry to come in

1:34.9

and figure out what that business was. But I guess just your own background, educationally,

1:40.8

your cultural interests, made you a good fit for that just because you have a pretty

1:44.8

broad, wide-ranging interest in popular culture.

1:47.6

And it also sort of made it kind of a logical progression for you to move to fashion, too, didn't it?

1:51.8

Yeah.

1:52.3

I mean, you know, my interest in film probably, I moved to L.A., as most of us do, out of school,

1:58.4

to be in the movie industry. And that, you know, interest waned

...

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