From KCRW in Santa Monica, this is The Treatment.

Welcome to the treatment. I'm Elvis Mitchell. You probably know the line band of outsiders from Jean-Luc Godaro. Maybe you came to it from Quentin Tarantino.

If you're wearing clothes now, particularly really interesting, sleek, and I think slightly ironic,

shirts and ties of Scott Sternberg's line to Band of Outsiders stuff. The line is called Band of Outsiders.

He's sitting right across from me for Style Month here in a treatment. Scott, thanks so much for doing this. You're very welcome. I'm going to

ask you, first of all, you came through CAA. What were you doing at CAA when you were there?

I was an agent there at CAA in what they called the new media group at the time, and then it became

the marketing group, and I kind of refer to as the

non-agent agent group. Most people think it was being, it would be basically a place

they invented that polar bears for Coca-Cola. Yeah, years ago, Minovitz was still there. That was the

genesis of it. Basically, the world of media was growing. CAA was a talent and lit agency and wanted to become truly an entertainment

and media agency. And the way they addressed that was right around the dot com boom, pre-burst.

They formed this group. I could call it a think tank, but that would be giving it way too much credit.

And, you know, they hired a

bunch of us with brains and understanding of the intricacies of the entertainment industry to come in

and figure out what that business was. But I guess just your own background, educationally,

your cultural interests, made you a good fit for that just because you have a pretty

broad, wide-ranging interest in popular culture.

And it also sort of made it kind of a logical progression for you to move to fashion, too, didn't it?

Yeah.

I mean, you know, my interest in film probably, I moved to L.A., as most of us do, out of school,

to be in the movie industry. And that, you know, interest waned

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