Welcome back or welcome to the Single Track Podcast. I'm your host, Finn Melanson, and today's

episode is a return to the industry and business-oriented roots of this show. We're talking

with Scott McCubrey, who has influenced many of the most pivotal moments in our sports

recent history, for example, bringing the concept of team marketing to trail, starting Seattle

running company and turning

that area into the American cultural capital of the sport for many years, and helping grow

notable and upstart brands like Montreal, Scott, and now Vamazi.

This conversation is wide-ranging. Scott shares fascinating stories from his days,

hanging out with the likes of Chrissy Mail, Hal Cunner,

and Scott Jurek. He talks about the genesis of sponsored athletes on the trail scene, growing

the competitive racing scene through experiments with the White River 50 and the relationship

between the growth of trail running over the last two decades within the greater

outdoor industry. I personally learned a lot from this conversation and if you're interested in

the history of the last say two to three decades of the American trail running scene as well as

the ins and outs of the behind the scenes work that makes events like Western states, UTMB and

Hard Rock possible, you will enjoy this one.

But before we get started, thanks to Rabbit for sponsoring this episode.

Fall is on the horizon, and that means comfortable but cooler weather.

It's the time of year that I turn to my favorite sweatpants.

They're called the jog rounds, and they're made by Rabbit.

If you're curious and you want to get a pair, head over to their website and use code single track 20 at checkout for 20% off your next order.

With that, let's get to the conversation.

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