Scott Joseph. Marketing for Small Business. Episode 386 with The Real Brad Lea (TRBL)
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 8 July 2021
⏱️ 59 minutes
🧾️ Download transcript
Summary
Scott Joseph's passion is to get sales and marketing to operate as a unified, high-performing machine. Scott started his journey in the automotive industry selling cars long before my car dealerships or J&L Marketing was even a thought. Today, Scott's role is the same in all of the companies he is fortunate to own and lead. Scott focuses on innovation, strategic alliances, improving business plans and the overall vision.
In this episode, Scott and Brad discuss the importance of marketing for small businesses and what it means to your business today to be successful.
00:00 Intro
02:03 "Digital is so easy as long as you have someone who understands the data; know your numbers." - Scott Joseph
04:30 How Scott got started selling cars
08:20 "I'm going to start marketing for car dealerships, not sell." - Scott Joseph
11:51 What Brad had to do to keep the lights on at LightSpeed VT
14:19 "The number one thing you must have is a great General Manager because if you have that, you have a license to print money." - Scott Joseph
15:00 AI
22:30 The accidental advertisement
24:03 "If you are an owner of a business you want to have the faith and trust that nothing is going on behind the scenes." - Scott Joseph
28:00 P&L's in the car dealer business
31:12 What you can do next month to increase your sales
34:00 The power of having a jet
38:30 The media
40:51 Top five things to be successful
44:31 "Start with your belief system and let it impact the result."
48:12 Brad's top 5
51:18 "The knowledge is irrelevant if you do not follow it."
51:42 Shout-out to #75Hard
56:00 Water
58:29 Check out Scott's podcast, website, and give him a follow!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Listen up or run |
| 0:23.1 | What it is Bradley back again with another episode of drop in bombs today in the studio folks |
| 0:28.5 | I got my friend Scott Joseph what's going on Scott not much, but I appreciate you have me out you guys may or may not have heard of me |
| 0:35.7 | He's the CEO and founder of a company called J and all marketing huge in the car business |
| 0:40.5 | drives a lot of traffic to car dealerships, but he's also a |
| 0:44.2 | dealer you own some dealerships three Honda stores. Yeah, and you're also you know developing into quite the sales expert what kind of a team |
| 0:52.8 | guy I've a well, I like to say I've always been a sales expert. Yeah |
| 0:58.9 | Well, what do you think's more important sales or marketing? |
| 1:02.5 | It's a good question. I used to think sales |
| 1:06.0 | Now definitely marketing. Yeah, I used to think sales as well, but you have the best sales people with no one to talk to correct |
| 1:12.8 | You kind of screwed well some people can say well the best sales people know how to prospect well true, but |
| 1:19.1 | Assuming marketing's where the customers come from and sales is how they're closed |
| 1:23.2 | Which is more important well if they don't have anyone to close then sales isn't that important and if they're not that good |
| 1:28.9 | But you have customers to close you'll still do business. So I would say marketing. I would definitely say marketing and I also think the internet his |
| 1:37.8 | Accelerated that or exaggerated that even more so |
| 1:43.3 | You make money |
| 1:45.6 | Driving traffic car dealers. Yeah, why do you think car dealers can't figure out? |
| 1:50.6 | Not just dealers anymore. Everybody so |
| 1:54.5 | We really do a good job on the digital marketing in |
| 1:58.8 | Competitive industry so we're doing home services now politicians |
| 2:05.3 | The digital is made it very easy for us to go into other verticals. What do you think the most? |
| 2:12.2 | valuable lesson in marketing would be if somebody's gonna try to drive traffic |
... |
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