Just as dry January gives you a chance to recalibrate or rethink your intake of your consumption of alcohol, at a minimum, this is a chance to save some money, recalibrate what you really need, what you don't, and have maximum impact on big tech, send a signal to the Trump administration in the markets that you are not down with what's going on for a minimal amount of disruption in your life.

Hi, everyone. Welcome to the Best People podcast on Deadline White House. We recently had the chance

to talk to entrepreneur, professor, podcast, Powerhouse, Scott Galloway, to talk about his

resistant unsubscribe campaign. At its core, it's about doing something,

doing something even if it's just from our phones or our keyboards. And it basically advises us to

unsubscribe from the big tech companies that are enabling Donald Trump and ICE. Scott and I sat

for a longer conversation. I wanted to share it with all of you here. Not just because Scott Galloway is one of our best people. We've already had the chance to talk to him for the podcast, but because the conversation is about everything we're covering right now, it was illuminating and it inspired me to do a little bit of canceling. So without further ado, this is the best people, and this is Scott Galloway.

Scott, I follow you. I look for your post when I wake up because you're a few hours ahead of us in London. And I've been riveted by the effort to sort of speak out using our keyboards.

And I think I've watched your coverage of Minneapolis.

I think it changed something in this country,

but not everybody is either able or willing to go out into the streets and protest.

But there is something that every single person can do in this idea of agency.

I want to talk to you about the tech boycotts. Explain.

Oh, it's good to see you, Nicole. And thanks for having me on.

So when Secretary Nome described an ICU nurse serving veterans as a domestic terrorist,

I think I like a lot of people, I felt very frustrated and

even a sense of anxiety. And my friend, Dan Harris, at 110 percent happier, says action absorbs

anxiety. And I'd like to think I've stumbled upon something that most Americans don't recognize,

and that is they have a very potent weapon hiding in plain sight. And that is the most radical act

in a capitalist society is non-participation.

And that if you were to just unsubscribe from Open AIs paid chat GPT, you are taking $10,000

out of their market capitalization, because that's $240 a year. They trade it 40 times their

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