On this episode of the playbook, I have Scott Coker,

President of Bellator MMA, and he's going to teach us how to think like a fighter,

but being kind and respectful.

Join me for all of this and more on the playbook.

This is Entrepreneurs the Playbook,

where each week I bring you some of the greatest athletes, celebrities,

and entrepreneurs to talk about their personal and professional

playbook to success and what made them champions on the field and in the boardroom.

I'm your host, David Mel. This is Dave Melzer with

entrepreneurs the playbook and I have Scott Koker. He's the president of

Bellator and an incredible entrepreneur. I love sports entrepreneurs obviously.

Scott welcome to the

playbook here with entrepreneur magazine how are you doing great thank you

for having me oh great we know I love these newer sports that are just now doing well.

I was looking at when you sold Strike Force for $40 million.

I remember the deal when I was with Lee Steinberg

at the time running that sports agency.

And at that time, I'm like, what the heck are they thinking and now I wish I would have bought it for 40 million

You know it's absolutely the way these limited commodities work

Building a business though from the ground up really in a traditional sport is one thing,

but doing it in a newer sport is another.

What are some of the challenges, number one, that you faced growing the business

...