Scott and Alison Stratton on Priorities and Scaling
Beyond the To-Do List - Productivity for Work and Life
Erik Fisher
4.5 • 877 Ratings
🗓️ 9 September 2014
⏱️ 83 minutes
🧾️ Download transcript
Summary
Scott Stratten and Alison Kramer: Hosts of the ‘UnPodcast’ join me for this packed episode! None of us needs another list of what we should be doing. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.
Scott and Alison also have a great new book out: Unselling. The book is about creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
Make sure to thank Scott and Alison for sharing on this episode!
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Transcript
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| 0:00.0 | When you're hiring for your small business, you want to find quality professionals that are right for the role. |
| 0:05.0 | That's why you have to check out LinkedIn Jobs. LinkedIn Jobs has the tools to help you find the right professionals for your team faster and for free. And trust me, I've spent a lot of time |
| 0:15.1 | looking through LinkedIn jobs and by far it has been the easiest way for me to find viable |
| 0:21.2 | candidates fast. |
| 0:22.5 | And LinkedIn isn't just a job board. |
| 0:24.2 | LinkedIn helps you hire professionals |
| 0:25.9 | you can't find anywhere else because even those who aren't |
| 0:28.6 | actively searching for a new job might be open |
| 0:31.0 | to the perfect role that you have. |
| 0:33.0 | In any given month, over 70% of LinkedIn users don't visit other leading job sites. |
| 0:38.0 | So if you're not looking on LinkedIn, you're looking in the wrong place. |
| 0:41.0 | On LinkedIn, 86% of small businesses get qualified |
| 0:45.0 | candidates within 24 hours. Hire professionals like a professional on LinkedIn. |
| 0:50.8 | LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire. |
| 0:55.6 | LinkedIn is constantly finding ways to make the process easier. |
| 0:58.8 | They even just launch a feature that helps you write job descriptions, |
| 1:01.8 | making the process even easier and quicker. |
| 1:04.5 | Post your job for free at LinkedIn.com. |
| 1:06.6 | referral that's LinkedIn.com slash referral to post your job for free. Hello and welcome back to another episode of Beyond the To-Do List. I am your |
| 1:37.7 | host Eric Fisher. This is the podcast where we talk to the people behind |
| 1:40.9 | the productivity. This week I get the special bonus of talking to two people, |
| 1:44.2 | although at first it may not seem like it. I was able to talk with Scott Stratton, |
... |
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