meta_pixel
Tapesearch Logo
Log in
The Diary Of A CEO with Steven Bartlett

Scooter Braun: The Lie I Chased Almost Broke Me... You’re Probably Chasing It Too!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 9 June 2025

⏱️ 114 minutes

🧾️ Download transcript

Summary

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask. Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company. He discusses: The mask he wore as “Scooter” and the journey back to being Scott  Why he carries guilt for every young artist he managed How 20 years of running finally led him to confront his deepest fears Why he felt like a complete fraud even at the top and how he overcame it The reason why his divorce saved his life 00:00 Intro 02:46 What Drives You? 08:01 Your Dad 09:55 Your First Business 12:22 You're Very Good at Forming Relationships 14:31 What Did Everyone See in You at an Early Age? 16:06 People Trying to Stop Your Dreams 18:45 Signing Your First Acts 21:36 Discovering Justin Bieber 24:52 What's Your Relationship With Justin Bieber Now? 26:34 What Do Highly Successful Artists Have in Common? 28:09 Why Are There So Many Tragedies Around Famous People? 34:05 Did It Hurt Parting Ways With Justin Bieber? 34:30 The Artists You've Worked With 37:20 The Praise and Hate I Received Were Both Misunderstood 40:13 An Artist You Were Wrong About 44:47 Quitting Music Management 51:40 Ads 52:50 Selling Your Company for $1.1 Billion 54:53 How Pivotal Was the Incident With Taylor Swift? 57:56 Contending With an Unfair World 1:00:34 If I Had Seen You Then, What Would I Have Seen? 1:02:12 Your Divorce 1:07:27 Friends Being There for Me 1:11:32 Why My Marriage Fell Apart 1:22:23 The Work You Do on Yourself 1:26:12 The Power of Building Connections 1:27:48 Spotify Saving the Music Industry 1:31:38 What's Next for Scott? 1:33:56 What Is Steve Trying to Achieve? 1:39:30 What Should We Do if We're Always Chasing Something? 1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do? Follow Scooter:  Instagram - https://bit.ly/45Ihx8k  Twitter - https://bit.ly/3SZHKYJ  Facebook - https://bit.ly/43JalX2 The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  Get email updates: https://bit.ly/diary-of-a-ceo-yt  Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Ads - https://www.linkedin.com/DIARY Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Every runner knows the moment when everything clicks.

0:04.0

When your legs lock into a rhythm, the aches float away and doubts fade.

0:08.0

Replaced by a feeling of euphoria.

0:12.0

It's why you lace up at dawn.

0:15.0

Why a little rain doesn't stop you.

0:17.0

Why one run turns into a habit. So next time you go for a run, chase that runs high.

0:24.8

Learn more about running and go wild at puma.com

0:30.0

As hearts of your life where there's these big question marks that I'm hoping you can answer for me.

0:34.5

Okay.

0:35.1

But I want the full truth.

0:37.2

Now I'm nervous. Scoot But I want the full truth.

0:38.1

Now I'm nervous.

0:42.2

Scooter Braun is the man behind some of the biggest stars in the music industry.

0:46.5

And he built one of the most disruptive entertainment empires on the planet.

0:49.4

I've never really said this out loud until right now.

0:55.9

At this age, I feel a lot of guilt because I worked with so many young artists, and we were all kids living so fast. And we all wanted to succeed so bad. And it wasn't until I was 40 years old

1:00.9

doing some intense therapy that I realized. I was so driven by the fear that I wouldn't be enough.

1:06.6

So let's go back. As a kid growing up, I wanted to prove that I could be more than the privilege I was born with.

1:12.1

And I created this character scooter because I didn't think Scott could achieve these things.

1:16.4

And that mask made me absolutely relentless faking it till I make it.

1:20.3

Like, I have no right convincing Justin and his mom to be on the first plane they had ever been on and meet me.

1:24.9

So what were they thudding on?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from FlightStory, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of FlightStory and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.