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Science of Success: AI Takes a Deep Dive Into Podcasting

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The Wall Street Journal

Technology

4.41.4K Ratings

🗓️ 22 November 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Have you heard the latest hit podcast? It’s called Deep Dive. It features two relatable hosts, and it’s about whatever you want. That’s because it’s created by you and artificial intelligence. Google released an experimental audio feature as part of its personalized AI research assistant, NotebookLM. On this week’s Science of Success, Ben Cohen speaks with WSJ reporter Deepa Seetharaman about how this tech works, when it doesn’t and what makes those AI voices so convincing. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: [email protected]  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

exchanges the goldman sacks podcast featuring exchanges on rates inflation and u.s recession risk

0:12.1

exchanges on the market impact of ai for the sharpest analysis on forces driving the markets

0:18.8

and the economy count on exchanges between the leading

0:22.1

minds at Goldman Sachs. New episodes every week. Listen now. I have to tell you about the new hit

0:33.2

podcast. It's about any topic you can possibly imagine. The hosts seem to know just about

0:42.3

everything. Their banter is warm and engaging. Frankly, they sound like people I'd love to

0:49.2

hang out with. But I can't, because they're not real. There's a twist, the hosts aren't even human.

0:56.2

Yeah, it's pretty wild what's happening here.

0:58.9

The duo you just heard hosts DeepDive, an experimental audio feature released by Google this September.

1:05.4

And the hosts, their voices, and everything they're saying is AI generated.

1:12.1

To create a deep dive episode, the user drags a file, drops a link, or just dumps text into a free tool called NotebookLM.

1:20.4

They can input up to 50 PDFs, webpages, Word docs, or really any piece of information.

1:26.3

Notebook LM then takes that information and makes it into an entertaining, accessible conversation.

1:32.5

Those conversations are fairly accurate, but they're not without the hallucinations and

1:36.6

misinterpretations many of us have come to expect from generative AI tools.

1:41.6

Google calls the resulting clip of around 10 minutes an audio overview. You might just

1:46.7

call it a podcast. And I can't stop listening. I'm not the only one. From students in need of a

1:53.6

study aid to AI Titans of Silicon Valley, the platform is gaining popularity. Andre Carpathie, a

2:00.3

deep learning expert who co-founded OpenAI and led Tesla's team working

2:04.4

on computer vision for autopilot, wrote on X, DeepDive is now my favorite podcast.

2:10.5

The more I listen, the more I feel like I'm becoming friends with the hosts.

2:14.0

And I think this is the first time I've actually viscerally liked an AI, two AIs.

...

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