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How AI Is Transforming Hollywood’s Visual Effects Industry

Bold Names

The Wall Street Journal

Technology

4.41.4K Ratings

🗓️ 15 November 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Hollywood studios are making big bets that artificial-intelligence models could help make movie magic cheaper than ever, including in the visual effects industry. And after Lions Gate Entertainment announced a new partnership with Runway to develop new tools trained on its catalog, AI may be even more integrated in the production process. Host Danny Lewis speaks with editor, director and producer Jon Dudkowski, who has worked on shows including “Star Trek: Discovery,” “The Umbrella Academy” and “Buffy the Vampire Slayer.” He gives us a peek behind the scenes at how movies and TV are made, and how AI could change the industry. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: [email protected]  Sign up for the WSJ's free The Future of Everything newsletter . Further reading: Lionsgate, Studio Behind ‘John Wick,’ Signs Deal With AI Startup Runway   Who Owns SpongeBob? AI Shakes Hollywood’s Creative Foundation  Meet Hollywood’s AI Doomsayer: Joseph Gordon-Levitt  The Outlook for Streaming: How Netflix Sees It   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

exchanges, the Goldman Sachs podcast featuring exchanges on the forces driving the markets and the economy,

0:07.8

exchanges between the leading minds at Goldman Sachs.

0:11.4

New episodes every week. Listen now.

0:18.7

The technology behind the visual effects used in movies and television is rapidly changing.

0:25.0

And what that tech adds to the media we love has long been a reason why people are drawn to work in Hollywood.

0:31.0

I grew up in the shadow of George Lucas's empire.

0:35.6

People like John Dukowski.

0:37.5

He grew up across the bay from San Francisco, right in the backyard of Lucas's

0:41.5

legendary effects company, Industrial Light and Magic, which makes visual effects for movies

0:46.4

and TV shows from Star Wars to Star Trek.

0:49.6

Every so often as a kid, we'd sneak into the back lot and watch them blow up the Starship Enterprise

0:55.1

on the high-speed cameras. I never really got a chance to get away from it, honestly.

0:59.7

Dudkowski now works as an editor, director, and producer on TV shows like Star Trek Discovery,

1:05.1

the remake of The Man Who Fell to Earth, and The Umbrella Academy.

1:09.2

And in a twist that could be out of one of those science fiction shows, the latest transformation

1:13.8

the visual effects industry is facing is artificial intelligence.

1:17.8

With machine learning, you can actually just say, I want a shot of a monster walking

1:22.1

down the street, breaking down buildings.

1:24.0

And it can produce a shot that looks like a monster walking down the street, breaking

1:27.2

to buildings. If you just need that raw concept, it's shockingly powerful.

1:35.3

But if your monster needs to be Godzilla specifically, and it needs to be Godzilla in this

1:41.8

shot and the next shot, and the next shot.

...

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