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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Wednesday, May 15th.

By now, it's no surprise that big old conglomerates are worried about being upended by online upstarts, which accounts for last week's news that the owner of Shick Razors is spending almost $1.5 billion to acquire Harry's Razors, a business that is only six years old.

Harries sells razors for both men and women and other grooming products via subscription.

With less overhead than legacy brands, Harries has been able to shrink prices even as it offers sleekly designed products.

It also adopted the kind of personal relationship-building marketing, common to online brands

these days.

Now, that shouldn't surprise you, since before starting Harry's, co-founder Jeff Rader helped

to launch eyeglassmaker Warby Parker, which practically invented direct-to-consumer

disruptors.

...